In the summer of 2018, I moved from Brooklyn to the Hudson Valley to work with the team at Bartlett House – a restaurant, bakery and hospitality project – on their brand presence.

To create content that was authentic and drew people into our little world in Ghent, NY, I immersed myself in the restaurant and worked there in every way I was allowed – not just behind the camera, but behind the counter, at the host stand, in the bakery, and with the farms that filled our walk-ins and pantries.

Watching the ingredients and flavors change alongside the natural landscape captivated me, and changed the way I conceived of storytelling online and through experiences.