‘The Naming Department’ was the winner of a competition held amongst L'Oreal brands with Google’s creator lab, and was shortlisted in the 2017 Clio Awards in Fashion & Beauty. Most importantly, fans loved it so much that more episodes were made after the competition.
essie | The Naming Departmentepisode 4
‘bikini so teeny’
episode 3
‘s’il vous play’
episode 2
‘jamaica me crazy’
episode 1
‘getting groovy’
Of all the beauty industry’s secrets, one great mystery remains unsolved: How does a nail polish get its name?
essie’s mythical ‘Naming Department’ told all in an episodic serial comedy.
Made to disrupt the tutorials and product reviews that dominated Beauty YouTube, the series established a playfully polished personality that boosted brand love.