European Wax Center | Ax The Pink Tax
Women pay an average of $1,351 extra per year more than men on the same basic goods and services because of the Pink Tax. Throughout a woman's life, that really adds up.
In April 2018, European Wax Center raised awareness about this issue that effects thousands that visit and work in their centers everyday.
Full Social Takeover
Ax The Pink Tax was a full social takeover throughout the month of April. Everyday, there were infographics, creator stories and new ways to contextualize why the Pink Tax matters.
We led partnerships with Media outlets and content creators to widen the messaging reach.
SILVER DISTINCTION IN THE 2018 SHORTY AWARDS, SOCIAL GOOD
EFFIE WINNER, BEAUTY
BRONZE PRIZE IN THE CLIO AWARDS, FASHION & BEAUTY