Planned Parenthood | Be Seen
Planned Parenthood offers a full spectrum of healthcare with an understanding that all people deserve to be seen not only as patients, but as people.
Be Seen helped spread it’s mission – especially within communities that have been ignored, mistreated, and misunderstood by traditional healthcare.
Part 1
We launched Be Seen with a message of affirmation from one generation to another, delivered by Emmy-winner Lynn Whitfield.
Part 2
We then put out a call for the community to leave voice notes in our Be Seen Mailbox. Artists, podcast hosts, and real people left messages of encouragement for anyone who may feel unseen.
Part 3
Later in the campaign, we re-released the film using clips of inspiring messages Be Seen voicemail box.
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