2025 Wrapped
Fan DEstinations

2025 was all about celebrating fans by turning their favorite moments in music into physical destinations made for revisiting. For New Yorkers, listening to Chappell Roan’s ‘The Subway’ on the subway was that moment.

Our dream was to turn every stream of ‘The Subway’ in 2025 into a length of hair in Union Square – and the result was an over 800 foot custom decal and station domination that did just that.