thrill of the deal
Why should a sales event have to be boring?
Auto sales events can be pretty boring. As the brand committed to thrilling people at every turn, Nissan was determined to make getting a good deal look and feel like a really good time. Instead of spinning cars on a white background, the Thrill of the Deal sales event ads borrowed classic movie tropes and tapped hollywood directors to deliver 0% APR financing like you’ve never seen before.
The cliffhanger
Agency: TBWA\Chiat\Day NY 
Director: Joe Kosinski 
Group CD: Basil Cowieson 
Co-Creative Director: Katie Cascio
          
          
        
      
          
          
        
      
          
          
        
      The MYSTERY MANSION
Agency: TBWA\Chiat\Day NY 
Director: Jamie Babbit 
Co-Creative Director: Katie Cascio
Senior Copywriter: Briatni West
Art Director: Victoria Lyons