Spotify | Move with Spotify
Move with Spotify launches Spotify’s fitness vertical, and invites fans to explore fitness exactly how they explore music – in their space, like no ones watching.
Film
A global campaign made of singular vignettes centers fans’ individuality as it manifests in movement.
15-second portraits build intrigue through contrasts, and a voyeuristic eye offers a glimpse of the workouts that fitness brands don’t usually promote – that are messy, loud, imperfect, and happen in our underwear.
Out of Home
Still and video Out of Home demonstrate how fitness ‘fits’ into your world by fitting larger than life bodies into the shape of the media.
An interactive onboarding quiz got to know users fitness habits or goals and crafted custom playlists to help them get started.
Product Experience