Spotify | Move with Spotify
Move with Spotify launches Spotify’s fitness vertical, and invites fans to explore fitness exactly how they explore music – in their space, like no one’s watching.
Singular vignettes center fans’ individuality as it manifests in movement.
The 15-second portraits build intrigue through contrasts, and a voyeuristic eye offers a glimpse of the workouts that fitness brands don’t usually promote – that are messy, loud, imperfect, and happen in our underwear.
Director Lea Esmaili | Photography by Natalia Cornudella
Still and video Out of Home demonstrate how fitness ‘fits’ into your world by fitting larger than life bodies into the shape of the media.
An interactive onboarding quiz got to know users fitness habits or goals and crafted custom playlists to help them get started.
