Nissan | Ariya. Electric with an Edge.
When Nissan launched a its all-new EV, a competitive EV market was saturated with new designed to be high-tech, practical, or futuristic re-inventions of beloved nameplates.
Ariya needed to feel different. And most importantly, it needed to prove that Nissan didn’t make an EV to keep up – they made an EV for the same reason they made any other car – because they’re fun to drive.
A hero film, social, and supporting feature-focused shorts showed Ariya means no compromises. It’s electric with an edge.
Director Hanna Maria Heidrich |
Photography by MP Curtet
Out of home told the story of Ariya’s dual personalities across high impact, innovative placements.
